BUICK
MEETS BIG LITTLE LIES Social Campaign | Creative Direction
Buick wanted to capitalize on the fact that Reese Witherspoon’s character drives a Buick on the HBO show, “Big Little Lies.” So we partnered with Reese’s production company to create a version of the show for X (then Twitter) that was all about Buick.
Each episode furthered the “I can’t believe it’s a Buick” campaign - where people are surprised to learn that Buick has evolved into a stylish and modern brand. Each episode also features townspeople being interviewed by the police like in Big Little Lies. Only in our show, they’re not talking about a mysterious murder, they’re talking about Buick’s new SUV.
We aired our episodes during“Big Little Live,” A popular Twitter show among superfans.
As creative leads, we managed the entire project from pre production through post production. You can binge watch the case study below:
