HARLEY DAVIDSON
Multi-channel Campaign | Creative Direction
Harley Davidson wanted to get people excited about their new Low Rider. Because we knew our audience was made up of passionate DIY-ers, we gave them a chance to build their own… out of paper.
We sent our audience a kit that allowed them to build a replica of a Low Rider down to the smallest detail. We then gave them an opportunity to upload photos of their paper bikes and connect with Harley owner’s groups world wide using #LIVEYOURLEGEND, so they could experience what it’s like to be part of a legendary community firsthand.
A few featured pages from the booklet that housed the paper bike kit are below.
We managed this project from concept to creation across all channels. Check out the case study below:
