HuMMER EV REVEAL
Global Campaign | Creative Direction
A revolutionary supertruck deserves a revolutionary launch. As creative leads on this project, we worked alongside Leo Burnett Detroit’s ECD’s to create a long form film as epic as the vehicle itself.
We then managed a team of creatives to launch the vehicle across all of Hummer EV’s social channels. We created massive amounts of content for Instagram, Facebook and X, including teasers, digital videos and static posts.
After the reveal, we partnered with influencers to extend our launch’s reach. We continued to manage the team that created and executed all of our influencer content.