The tailgate to end all tailgates
Brand Campaign | Creative Direction
This launch spot introduced the new GMC Sierra with a revolutionary tailgate superior in every way. Time to say goodbye to lesser tailgates.
OLD TAILGATE PROJECTSTo support the launch spot in the digital space, we created a video series called “Old Tailgate Projects.”
Each project provided a new use for your old tailgate and was contextually relevant. We produced the two below for ESPN.com
