ROCCO'S ITALIAN DELIGabe is a co-founder of Rocco’s Italian Deli in Detroit, so together we are the brand architects and executive creative directors across all channels. We lead a team of creatives to keep our audience well fed with content and always hungry for more.
Social Content | Creative Direction
Here are just a few examples of the work we produce on a daily basis.
To launch the brand, we produced an out of home campaign that captured attention and got people talking about Motown’s newest sandwich shop. We hung deli ticket machines in high traffic areas in downtown Detroit. Each ticket had a QR code.
Each QR linked to a comedic IG series about how the deli came to be, starring Detroit influencers and the actual owners of the shop.
From there, the press picked it up, and soon there was a line down the block for a meatball sub at 3627 Cass Ave.
