RAMS ALREADY LOST 
Super Bowl Stunt | Creative Direction
To get people talking about GMC’s new truck and tailgate, we made a bold prediction about who would win Super Bowl LIII before the game was even played, since one of the teams playing shared the name of our biggest competitor
The print ad ran in the sports section of newspapers nationwide the day before the big game. And we targeted sports fans online with a digital video that delivered the same message. We managed the entire project from pre production through post production. Check out the video and its case study below.
